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From BillsDue: According to an article in 第一财经日报, China Mobile is planning to launch a "central music platform" and work directly with record companies to sell music, ringtones etc to mobile subscribers. This can't be good news for the existing WVAS SPs, all of whom seem to be getting into the music business. Those SPs that are focused on original content creation may be OK, but music is a hit-driven and very unpredictable business.

This move by China Mobile should not be a surprise. The recent news that China Mobile is getting into the mobile advertising business is another example. They have to keep increasing their ARPU, they are looking at billions of dollars in investment for 3G, and so they should be harvesting as much money out of WVAS as they can, either by launching their own services or squeezing existing SPs.
Rock Mobile is already responding to this development by speeding "up its diversification into enterprise wireless value added services."