Whoof Whoof! Is Your Dog a Star? Enter Your Doggy's Bark in the Super Doggie Contest for 2480RMB
I think the music industry is looking for anyway to ride the wave of Super Girl, and in light of the doggy craze in China this may become popular? - Tricia
China Web 2.0 Review - Personalized Music For Your Dog: SuperDoggie is a new music platform for your pet dog, launched several days ago by professional music community Dofala.
The website itself is like myspace of dog. Master of dogs can upload pictures and write dairies of their pets, same as parents are doing at sites like babytree.
The real business is that you can upload bark of your dog. Then they will make personalized music based on the dog bark within two weeks. You need to pay RMB 2480 for an original piece, or RMB 1880 for the recreation of an existing one. Comparing with average expense on a pet, I think the price is reasonable.
After receiving your personalized music, you dog will join the super voice competition automatically. Every month, top five dogs will be selected to participate in the annual contest.
Dofala is a bit like a traditional music label. It has signed artists. It produces music. And it also provides paid music subscription and downloading service. SuperDoggie is a smart idea to bring more attention and expand their business in an interesting angle. Although Huang Xinquan, CEO of Dofala, said it is merely to bring attention to music. The pure idea has the chance to go big.
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